Market Research & Product Positioning Strategy

Why Market Research Matters

Positioning is what separates successful businesses from failed ones. Even $100M companies struggle with new product launches. The key is differentiating your product through:

        *  Strategic marketing angles

        *  Unique value propositions

        *  Targeted audience messaging

Common Mistakes to Avoid:
❌ Using AliExpress supplier images (leads to ad account bans)
❌ Copying competitor videos (illegal and ineffective long-term)
❌ Generic positioning (won't stand out in competitive markets)

Step 1: Competitive Analysis Framework

Tools Needed:

    *  TikTok (for viral content trends)

    *  Google (for SEO competitors)

    *  Notion/Swipe File (to organize findings)

What to Document:

    1. Competitor URLs

    2. Pricing Strategies

    3. Target Audiences

    4. Top-Performing Creatives

    5. Unique Selling Propositions

Example: Compression Wear Market

Brand                Price Point        Key Messaging            Top Creative Hook
Young LA                   $37        Gym performance       "Two fabric types for different workouts"
Natural Posture           $49        Confidence boost       "Instant posture correction"
ShapeMe $55 Discreet shaping "Nobody knows you're wearing it"

Step 2: Content Strategy Development

Analyzing Viral TikTok Examples:

    1. Hook: "I can't believe I'm making this video about male gynecomastia..."

        *  Why it works: Targets a specific insecurity

    2. Hook: "Recent weight gain destroyed my confidence..."

        *  Why it works: Emotional storytelling

Key Findings:

    *  Successful ads follow this structure:

    *  Problem → Solution → Demonstration → CTA 
    *  Top performers use:

        1. Before/after visuals

        2. Authentic customer testimonials

        3. Clear benefit-focused messaging

Step 3: Product Differentiation

For our compression shirt, we identified:
Market Gaps:

    1. Most competitors focus solely on:

        *  Gym performance (Young LA)

        *  Medical posture correction (Natural Posture)

    2. Our Opportunity: Position as:

        *  Dual-use product: Everyday wear + fitness

        *  Premium aesthetic: Better photography than competitors

        *  Confidence-focused: "Look better instantly in any outfit"

Pricing Strategy:

    *  Market average: $35-$55

    *  Recommended: $47 (mid-tier premium)

Step 4: Action Plan

    1. Photoshoot Preparation

        *  Book fit models (athletic + everyday body types)

        *  Shoot:

          1. Lifestyle scenarios (office, gym, social)

          2. Close-up fabric details

          3. Before/after posture comparisons

    2. Content Creation

        *  Develop 3 core hooks based on research:

          1. "The hidden reason your suits never fit right..."

          2. "Doctors hate this simple posture trick..."

          3. "Why every CEO wears this under their shirt..."

    3. Website Copy

        *  Highlight dual benefits (fitness + professional wear)

        *  Add trust elements:

          1. 30-day guarantee

          2. Free shipping over $75

Next Steps: 

    1. Finalize competitor swipe file

    2. Schedule product photography

    3. Begin scripting first 5 TikTok variants

Key Insight:
The bar is surprisingly low in this niche. By combining:

    *  Better creatives

    *  Strategic positioning

    *  Quality visuals

    *  ...we can dominate this market segment.