Creating High-Converting User-Generated Content (UGC) for Facebook Ads

Why UGC Works

User-generated content dominates modern advertising because it:

    *   Feels authentic (like a friend’s recommendation).

    *  Matches native platform formats (less "ad-like," more engaging).

    *  Builds trust by showcasing real people using your product.

Example: Athletic Greens scaled to hundreds of millions with UGC—despite starting with a "scammy-looking" website.

How to Source UGC Creators

1. Find Creators on Social Media

    1. Search "UGC creator" on Instagram/TikTok → filter by "People."

    2. Review portfolios for:

        *  Lighting/audio quality

        *  Emotional delivery (avoid robotic scripts)

        *  Creative diversity (varied hooks/angles).

2. Alternative Options

    1. Actors (cheaper but need coaching; use platforms like StarNow).

    2. DIY (film yourself if budget is tight).

    3. UGC Agencies (for scalability; handles sourcing/briefing).

The UGC Brief Template

Deliverables:

    *  3 hook variations (5–30 sec).

    *  3 ad angles (30–60 sec).

    *  Lifestyle shots + raw footage.

Core Messaging:

    *  Problem: Cold, sweaty feet during hikes.

    *  Solution: Alpaca socks (moisture-wicking, blister-proof).


    *  Hook Ideas:

        1. "Stop using toe warmers—there’s a better way to warm your feet."

        2. "Did you know cold hikes increase blister risk?"


Do’s/Don’ts:

   *  ✅ Clean backdrop, no logos.

    *  ❌ No licensed music/overacted reviews.

Usage Rights:

    *  Perpetual license for ads/website.

How to Hire Creators

    1. Email Outreach Template:

    *  "Hi [Name], loved your UGC for [Brand]. We’re launching alpaca socks for hikers and think your style aligns perfectly. Attached is our brief—let us know your rate/timeline. Excited to collaborate!"

    *  Pricing:

        1. Expect $50–$500/video (negotiate bulk discounts).

Filming UGC Yourself

Key Shots to Capture:

    1. Hook: Close-up of socks + problem statement ("Tired of sweaty feet?").

    2. Demo: Show socks in action (e.g., hiking, wearing with boots).

    3. CTA: Offer ("Buy 1, Get 1 Free—limited time!").


Pro Tips:

   *  Use natural lighting and clear audio.

    *  Film multiple angles (close-ups, wide shots).

Editing UGC for Ads

   Tools: CapCut (free) or Premiere Pro.
   Steps:

    1. Trim pauses (keep pacing fast).

    2. Add captions (2–3 words per line for readability).

    3. Optimize for platforms:

        *  9:16 (Stories/Reels).

        *  4:5 (Feed ads).

Example Edit:

    *  Hook: "Your socks are failing you…" + text overlay.

    *  Body: Close-up of alpaca fibers + benefits.

    *  CTA: *"Shop now—100-day guarantee!"*

Final Tips

   *  Test 3–5 UGC variants per product.

    *  Repurpose top performers across FB/IG/TikTok.

    *  Iterate based on ad metrics (CTR, ROAS).

Next: In the next module, we’ll turn these UGC videos into high-converting ad campaigns.